Economic Prosperity

Maintaining and growing a strong regional economy is one of the primary goals of San Diego Forward: The Regional Plan.

Tiny corner stores all the way up to entire economic sectors – like high tech, tourism, and the military – depend on some of the primary elements included in the Regional Plan, such as an efficient transportation network, affordable housing, parking, and the overall quality of life that makes our city a destination point for travelers from all over the world.

The transportation system acts as the circulatory system for the economy, providing the links between housing and jobs, shops and customers, students and education, visitors and attractions, and business and partners. In addition, the land we preserve, and the design of our communities, have a direct correlation to the quality of life we enjoy and the cost of building and maintaining the infrastructure we need. The competitiveness of our job market is directly influenced by our land use decisions and infrastructure investments. By providing more housing and transportation choices in the region, the Regional Plan will give employers greater flexibility to grow their businesses and increase economic activity. And by promoting future development that is compact and close to transportation and services, we will reduce infrastructure costs, thereby reducing the burden on taxpayers.

The plan will help the San Diego region by:

  • Supporting our high-tech and research industries by promoting clustering, and attracting high-skill workers
  • Increasing access to jobs and education for all San Diego residents
  • Connecting San Diego to the world through trade and tourism
  • Stimulating reinvestment in existing communities

Through this plan, we will be able to determine the economic impacts associated with the level of investment into our transportation network. That means, we will be able to see how many jobs will be both accessed and created through our investments as well as any annual increases in economic input for the region.